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This
course consists of 4 lessons in a Standard Language Course plus
2 private tutorials on the language of tourism, each day.
The
course is dedicated to students who are interested in the language
of tourism for professional reasons, for example those who work
in information offices, travel agencies or for tour operators. The
program focuses on different areas of the tourism sector, aiming
at providing students with the basic vocabulary and professional
expressions that are most often used. The topics are presented in
several ways: with topical readings from manuals used in vocational
schools, as well as the analysis of advertising brochures, hotel
forms and newspaper articles about tourism. After identifying the
basic technical vocabulary and expressions, the student is helped
to assimilate them through targeted exercises and discussions. On
the request of the student, guided visits can be arranged to hotels,
travel agencies and places of interest for tourists.
Topics
that may be discussed during the course:
1.
Travel programs, types of offers, travel contracts
2.
Information and transportation and hotel services
3.
Making and receiving reservations
4.
Methods of payment
5.
Providing information on topics of interest for tourists
6.
Tourism brochures
7.
Tourism boards: local tourist offices, consortia, etc.
8.
The market of tourist products
9.
Analysis of tourism in Italy
10.
Analysis of the areas of tourism in Italy
11.
Detailed analysis of a center of tourism: Florence and Tuscany
12.
Tour operators and organized tours
13.
The tourism of meetings and congresses
14.
Tourism marketing
15.
National work contracts
Since
the material is extremely broad and cannot be covered in a thorough
manner in the few available lessons, students may begin the course
by planning with the instructor a program with a narrower focus
on the basis of their needs, with a concentration on only several
topics. In particular, if a student needs to increase his or her
expertise in a specific area for professional reasons, we recommend
that he or she inform us before arriving in order to give the instructor
sufficient time to prepare a specific program with selected texts.
For example, if a student works in a travel agency, the course may
focus on subjects regarding reservations, selling package tours,
with practical and simulated exercises, etc.
Program
example:
"Market
of tourist products": Description, the under-13 market, teenagers,
under-26, business trips, mass tourism, the vacation market, the
seaside market, the mountain market, the farmhouse market, lakes,
hot springs, national parks, hiking, cruises, senior citizens, families,
groups, the congress market, the cultural market, language courses,
trade fairs, etc.
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